Video Marketing Trends in 2017

Jan 12, 2018


Welcome to Detroit Local SEO, a leading provider of SEO services in the business and consumer services industry. In this article, we will explore the top video marketing trends in 2017 and how they can help your business gain a competitive advantage in the digital landscape. Let's dive in!

1. Rise of Live Video Streaming

Live video streaming has taken the marketing world by storm in recent years, and its popularity continues to soar in 2017. With platforms like Facebook Live, Instagram Stories, and Periscope, businesses now have the opportunity to connect with their audience in real-time, fostering deeper engagement and building trust.

By incorporating live video streaming into your marketing strategy, you can showcase product demonstrations, behind-the-scenes footage, interviews, and even host live events. This interactive form of content allows your target audience to actively participate and provides an authentic, transparent brand experience.

2. Mobile-Optimized Video Content

In today's mobile-dominated world, optimizing your video content for mobile devices is crucial. With the increasing number of people accessing the internet via smartphones and tablets, it's essential to ensure your videos are easily accessible and provide a seamless viewing experience across all devices.

Consider utilizing responsive video players, fast loading times, and mobile-friendly designs to cater to your mobile audience. This optimization not only enhances user experience but also positively impacts your website's SEO rankings, as search engines prioritize mobile-friendly content.

3. Personalized and Targeted Video Ads

Gone are the days of generic mass advertising. In 2017, personalization is key to capturing your audience's attention. Video ads that are tailored to specific demographics, interests, and behaviors generate higher engagement and conversion rates.

Utilize data-driven insights to deliver personalized video ads on platforms like YouTube, Facebook, and Instagram. By leveraging user data, such as browsing history, previous interactions, and location, you can effectively deliver targeted messages that resonate with your audience on a deeper level.

4. Virtual Reality (VR) and 360-Degree Videos

Virtual reality and 360-degree videos have emerged as powerful tools for immersive storytelling. These innovative technologies allow businesses to transport their audience into a virtual world and provide a unique and unforgettable experience.

Whether it's showcasing breathtaking destinations, giving virtual tours of properties, or simulating product experiences, VR and 360-degree videos offer a level of engagement that traditional video content cannot match. By implementing these technologies, you can leave a lasting impression on your audience and differentiate yourself from competitors.

5. User-Generated Video Content

Consumers are increasingly seeking authentic experiences and genuine connections with brands. User-generated video content is an excellent way to tap into this trend, as it allows your customers to become brand advocates and share their experiences with a wider audience.

Encourage your customers to create and share videos featuring your products or services. You can run contests, offer incentives, or provide a platform for them to showcase their creativity. By leveraging the power of user-generated video content, you not only amplify your brand reach but also cultivate brand loyalty and trust.


As we've explored the top video marketing trends in 2017, it's evident that leveraging video content is essential in today's digital landscape. By embracing live video streaming, optimizing for mobile devices, personalizing video ads, adopting virtual reality and 360-degree videos, and leveraging user-generated content, your business can stay ahead of the competition and drive meaningful engagement with your target audience.

At Detroit Local SEO, we understand the intricacies of video marketing and can help you incorporate these trends into your comprehensive SEO strategy. Contact us today to learn more about how our SEO services can propel your business to the top of search engine rankings. Stay ahead of the game and unlock your business's growth potential with Detroit Local SEO!

Anne Goulby
Great insights on video marketing! 🎥💡
Oct 18, 2023