PANTONE Announces the 2017 Color of the Year, Greenery

Jul 14, 2023
Pantone: 2010-2019


Welcome to the vibrant world of the 2017 Color of the Year, Greenery. In this article, we will explore the significance of this refreshing shade and how it has influenced various industries, including the dynamic field of SEO services in the business and consumer services category.

The Meaning Behind Greenery

Greenery, a vibrant and lively shade of green, symbolizes new beginnings, growth, and rejuvenation. Inspired by nature's lush foliage, Pantone, the global authority on color, selected Greenery as the Color of the Year in 2017. This color evokes a sense of renewal and a desire to reconnect with the natural world.

Greenery in SEO Services

When it comes to SEO services, incorporating Greenery into the overall branding and design strategy can have a significant impact. Greenery reflects freshness, innovation, and a forward-thinking approach, making it an ideal choice for businesses in the ever-evolving digital landscape.

1. Greenery and User Experience (UX)

Greenery can be utilized in UX design to create visually appealing and user-friendly interfaces. Its vibrant and energetic nature can enhance the overall user experience, captivate visitors, and encourage longer engagement. By incorporating Greenery strategically, SEO services can optimize website usability and increase conversions.

2. Greenery and Content Marketing

When developing content, integrating Greenery into visuals and graphics can make it more visually appealing, creating a memorable and impactful brand experience. By aligning content with the 2017 Color of the Year, SEO services can effectively attract and engage the target audience, driving organic traffic and improving search rankings.

3. Greenery and Brand Identity

Incorporating Greenery into a brand's visual identity can help to convey a sense of freshness, trustworthiness, and eco-consciousness. SEO services that embrace Greenery as part of their brand strategy can establish themselves as forward-thinking, environmentally conscious leaders in their industry, setting themselves apart from competitors.


As Pantone's 2017 Color of the Year, Greenery has made its mark across various industries, including SEO services in the business and consumer services category. The vibrant and revitalizing qualities of Greenery can transform the digital landscape and enhance user experiences. By leveraging the power of Greenery, businesses can stay ahead of the curve and make a lasting impression in the dynamic world of SEO services.

Bob Hensley
So excited to see how Greenery can bring a breath of fresh air to SEO services! 🌿✨
Nov 11, 2023
Tyson Cox
🌿 Greenery, the 2017 Color of the Year, brings a refreshing vibe to industries like SEO services. Exciting times ahead! 🎉
Oct 6, 2023