Mailchimp vs Sendinblue | 2022 Review

Sep 2, 2021
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Welcome to our detailed comparison of two popular email marketing platforms: Mailchimp and Sendinblue. In this comprehensive review, we will analyze the key features, pricing plans, pros, and cons of each platform to help you make an informed decision for your business.

Why Email Marketing Matters

Email marketing has proven to be a vital tool for businesses to connect with their target audience. It offers a cost-effective way to engage with customers, build brand loyalty, and drive conversions. With numerous email marketing platforms available, it's crucial to choose the right one that suits your specific needs.

Mailchimp Overview

Mailchimp is an industry-leading email marketing platform trusted by millions of businesses worldwide. It offers a user-friendly interface, advanced automation features, and a comprehensive range of templates to create visually appealing email campaigns. With Mailchimp, you can easily segment your audience, track campaign performance, and analyze data to refine your marketing strategy.

Sendinblue Overview

Sendinblue is another popular email marketing platform that provides a robust set of features designed to help businesses succeed in their email marketing efforts. It offers advanced email automation, customizable templates, and detailed analytics to optimize campaign performance. Sendinblue also offers additional features like SMS marketing and live chat integration, making it a versatile choice for businesses.

Key Features Comparison

  • Email Templates: Both Mailchimp and Sendinblue offer a wide range of professionally designed templates to choose from, allowing you to create visually stunning emails without any coding knowledge.
  • Automation: Mailchimp and Sendinblue provide powerful automation tools to streamline your email marketing workflows. Whether it's sending personalized welcome emails or triggering specific actions based on user behavior, both platforms make it easy to automate your campaigns.
  • Segmentation and Targeting: Effective targeting is crucial for higher engagement and conversion rates. Both platforms offer robust segmentation options, allowing you to divide your audience into specific groups and deliver tailored messages to maximize the impact of your emails.
  • Analytics and Reporting: Understanding campaign performance is essential to refine your strategies. Both Mailchimp and Sendinblue provide detailed analytics and reporting features to track delivery rates, open rates, click-through rates, and more.
  • Integration: Mailchimp and Sendinblue offer integrations with popular third-party applications, such as CRM systems, e-commerce platforms, and social media platforms, providing seamless connectivity to enhance your overall marketing efforts.

Pricing and Plans

When it comes to pricing, both Mailchimp and Sendinblue offer various plans to cater to different business sizes and requirements. Pricing often depends on factors like the number of subscribers, email volumes, and additional features required. It's important to evaluate your specific needs and budget while considering the available plans of each platform.

For a detailed breakdown of the pricing plans offered by Mailchimp and Sendinblue, visit our website.

Pros and Cons

Mailchimp Pros:

  • Intuitive and user-friendly interface.
  • Extensive selection of email templates and customization options.
  • Advanced automation tools for effective workflows.
  • Robust analytics and reporting features.

Mailchimp Cons:

  • Costs can increase as the subscriber count grows.
  • Some advanced features are only available in higher-priced plans.
  • Email support can be slow during peak periods.

Sendinblue Pros:

  • Affordable pricing plans suitable for businesses of all sizes.
  • Powerful automation and workflow features.
  • Additional features like SMS marketing and live chat integration.
  • Excellent customer support and fast response times.

Sendinblue Cons:

  • Template customization options are not as extensive as Mailchimp.
  • Some advanced features may have a learning curve for beginners.


Choosing the right email marketing platform for your business can significantly impact your overall marketing success. Mailchimp and Sendinblue are both excellent choices, each with its own set of strengths and weaknesses.

Ultimately, the best platform for you depends on your specific requirements, budget, and business goals. We recommend evaluating features, pricing plans, and customer reviews to make an informed decision.

For more detailed information and a comprehensive comparison of Mailchimp and Sendinblue, visit our website.

Cathy Sweat
Great comparison! 👍 Both platforms have their unique strengths.
Oct 15, 2023