Wipers123 Case Study

Sep 25, 2019


Welcome to the Wipers123 Case Study, where we delve into the success story of one of our valued clients in the automotive industry. As a provider of top-notch SEO services in the business and consumer services category, Detroit Local SEO takes pride in helping businesses like Wipers123 improve their online presence and boost their search rankings. In this comprehensive analysis, we will examine the strategies we implemented and the remarkable results achieved.


Wipers123 is a renowned company specializing in windshield wiper services. They have been offering high-quality solutions to customers across the country for over a decade. While their services were exceptional, their online visibility did not reflect their exceptional value. Wipers123 approached Detroit Local SEO to enhance their online presence and establish their brand as a leading authority in the automotive industry.

Initial Assessment

Our first step was to conduct a thorough assessment of Wipers123's existing website and online presence. We analyzed their website architecture, content structure, and keyword targeting strategy. We also examined their competitors to understand the industry landscape and identify opportunities for improvement.

Keyword Research and On-Page Optimization

Based on our assessment, we performed extensive keyword research to identify relevant and high-performing keywords in the windshield wiper industry. Through meticulous analysis, we uncovered valuable keyword opportunities that aligned with Wipers123's objectives. We then optimized their website's on-page elements, including title tags, meta descriptions, headings, and content, to incorporate these strategic keywords naturally and effectively.

Content Strategy and Creation

A cornerstone of our approach was the development of compelling and informative content that resonated with Wipers123's target audience. We created in-depth articles, blog posts, and guides addressing various aspects of windshield wiper maintenance, installation, and troubleshooting. By providing valuable insights and actionable tips, we aimed to establish Wipers123 as a go-to resource for windshield wiper-related information.

Link Building and Outreach

To further enhance Wipers123's website authority and credibility, we initiated a targeted link building and outreach campaign. Our team proactively reached out to relevant industry influencers, bloggers, and automotive enthusiasts, fostering partnerships and securing high-quality backlinks. These authoritative references not only boosted Wipers123's search rankings but also drove valuable traffic to their website.


The collaborative efforts of Wipers123 and Detroit Local SEO yielded outstanding results. Within just a few months, we witnessed a significant improvement in their online visibility and search rankings. Wipers123's website started ranking prominently for competitive keywords related to windshield wiper services, generating a substantial increase in organic traffic and, ultimately, driving business growth.

Notable achievements include:

  • Increased organic search traffic by over 50% within the first quarter of implementation.
  • Attained first-page rankings for highly competitive keywords such as "windshield wiper replacement," "best wiper blades," and "windshield wiper maintenance."
  • Significant improvement in conversion rates, leading to a boost in online inquiries and customer acquisitions.
  • Established Wipers123 as an industry authority, garnering positive brand sentiment and trust among target customers.


The Wipers123 Case Study is a testament to the effective SEO strategies implemented by Detroit Local SEO. Through meticulous analysis, strategic optimization, engaging content creation, and targeted link building, we successfully propelled Wipers123 to the forefront of the windshield wiper industry. Our collaboration resulted in amplified online visibility, increased organic traffic, and enhanced brand recognition. If you're looking to take your business to new heights, Detroit Local SEO is here to help!

Nicolas Vilmont
Impressive results! Detroit Local SEO is truly amazing.
Nov 9, 2023