Google Display Ads Sizes | List & Examples

Dec 23, 2017
Advertising Examples


Welcome to our page dedicated to Google Display Ads sizes and examples. In today's digital world, businesses need to optimize their online presence to reach and engage with potential customers effectively. As a leading provider of SEO services in the business and consumer services sector, we understand the importance of Google Display Ads and how they can drive meaningful results for your business.

The Power of Google Display Ads

Google Display Ads are an essential component of any successful online advertising strategy. With their visually appealing nature, they help businesses grab the attention of their target audience. These ads appear across a vast network of websites, ensuring maximum exposure to potential customers. By utilizing Google Display Ads, businesses can enhance brand awareness, drive website traffic, increase conversions, and ultimately boost their revenue.

Comprehensive List of Google Display Ads Sizes

When it comes to Google Display Ads, size matters for effective communication. Here's a comprehensive list of the most commonly used sizes:

1. Medium Rectangle (300x250)

The medium rectangle ad format is one of the most popular with advertisers. It fits seamlessly within the content of a webpage and offers a balance between size and visibility.

2. Large Rectangle (336x280)

Similar to the medium rectangle, the large rectangle ad format provides greater visibility and can grab users' attention more effectively. It's commonly used in sidebar placements or within the main content area.

3. Leaderboard (728x90)

The leaderboard ad format is often placed at the top of a webpage and spans the full width, making it highly visible. It's effective for delivering brand messages and capturing the attention of website visitors.

4. Half Page (300x600)

With its larger size, the half page ad format offers ample space for creative and engaging content. It's often found in the sidebar or as a floating ad, capturing users' attention as they scroll through a page.

5. Large Mobile Banner (320x100)

As the majority of internet users access websites through their mobile devices, the large mobile banner ad format has gained prominence. It provides a full-width ad experience on mobile screens, ensuring maximum visibility.

6. Skyscraper (120x600)

The skyscraper ad format is a tall and narrow banner that is commonly placed in the sidebar. While it may occupy less space, it can still deliver a strong visual impact when used strategically.

7. Wide Skyscraper (160x600)

Similar to the skyscraper, the wide skyscraper ad format provides more horizontal space, allowing for greater visibility and creative flexibility. It's often placed alongside the main content area.

8. Billboard (970x250)

The billboard ad format is a large, wide banner that delivers high impact. It's typically placed at the top or bottom of a webpage, ensuring prominent visibility and effective brand communication.

9. Mobile Leaderboard (320x50)

Optimized for mobile screens, the mobile leaderboard ad format is designed to deliver a compelling message in a limited space. It appears at the top or bottom of mobile websites, capturing users' attention without intruding on their browsing experience.

10. Square (250x250)

The square ad format is versatile and can be placed within the main content area or sidebar. It offers a compact and visually appealing way to promote products, services, or brand messages.

Examples of Effective Google Display Ads

Let's take a look at some examples of how businesses have leveraged Google Display Ads to drive their marketing objectives:

1. Brand Awareness:

Example Company effectively utilized Google Display Ads to enhance brand awareness. With a captivating image and compelling copy, the ads appeared on relevant websites, catching the attention of potential customers and leaving a lasting impression.

2. Lead Generation:

Best Service utilized Google Display Ads to generate leads for their business. By offering a valuable resource, such as a free e-book or a discount coupon, they enticed users to click on the ads and provide their contact information, which resulted in a substantial increase in qualified leads.

3. Product Promotion:

Top Deals ran Google Display Ads to promote their latest products. With visually appealing images and persuasive copy, they successfully drove traffic to their product pages, resulting in increased conversions and revenue.


Google Display Ads offer businesses an effective way to reach and engage with their target audience. By choosing the right ad sizes and crafting compelling creatives, businesses can optimize their online advertising campaigns and achieve their marketing objectives. As a leading provider of SEO services, we specialize in helping businesses navigate the complex world of digital marketing. Contact us today to discover how we can elevate your business through Google Display Ads and other SEO strategies.