SEM (Search Engine Marketing) Manager

Job Description

Are you a highly skilled and experienced SEM (Search Engine Marketing) professional looking for a new opportunity to showcase your talents? Look no further! Detroit Local SEO, a leading provider of SEO services in the business and consumer services industry, is seeking a dedicated SEM Manager to join our team.

As an SEM Manager, you will play a crucial role in driving targeted traffic and achieving top rankings for our clients across major search engines such as Google. You will be responsible for managing and optimizing paid search campaigns, conducting keyword research, and analyzing performance metrics to drive continuous improvement. Additionally, you will collaborate with our SEO team to develop integrated strategies that deliver exceptional results.

Responsibilities

1. Paid Search Campaign Management

As an SEM Manager, you will oversee the strategic planning, implementation, and optimization of paid search campaigns. This includes:

• Performing keyword research to identify high-value, relevant keywords
• Creating and optimizing compelling ad copy that maximizes click-through rates
• Monitoring and adjusting bids to optimize campaign performance and budget allocation
• Conducting A/B tests to improve campaign effectiveness
• Utilizing advanced analytics to track campaign performance and make data-driven decisions

2. Keyword Research and Analysis

One of the key responsibilities of an SEM Manager is to conduct meticulous keyword research and analysis. This involves:

• Identifying industry-specific keywords and phrases with high search volumes
• Evaluating competition and search trends to identify untapped opportunities
• Utilizing keyword research tools to generate comprehensive keyword lists
• Analyzing keyword performance and adjusting strategies accordingly

3. Performance Tracking and Reporting

Another crucial aspect of being an SEM Manager is the ability to monitor and report on campaign performance. This includes:

• Setting up tracking mechanisms to measure key performance indicators (KPIs)
• Analyzing and interpreting data to identify areas for improvement
• Generating detailed reports that provide actionable insights
• Presenting performance reports to internal stakeholders and clients

Requirements

To excel in this role, the ideal candidate should possess the following qualifications:

• A minimum of 3 years of experience in SEM or related digital marketing roles
• Demonstrated expertise in managing and optimizing paid search campaigns
• Up-to-date knowledge of industry trends, search engine algorithms, and best practices
• Proficiency in keyword research tools and web analytics platforms
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Ability to work independently and collaboratively in a fast-paced environment

Join Our Team Today!

If you are a passionate SEM professional with a proven track record of driving results, Detroit Local SEO is the perfect place for you. We offer a competitive salary and benefits package, as well as the opportunity to work with a dynamic and talented team. Take the next step in your career and apply for the SEM Manager position with us today!